by Marna Friedman | Oct 10, 2025 | Systems, Technology
The promise of AI is real. It can streamline tasks, surface insights, and help you serve clients more efficiently. But AI is not a substitute for your professional judgment, local expertise, or ethical responsibility. As real estate professionals, we must remain...
by Marna Friedman | Sep 20, 2025 | Technology
In an era where AI systems like ChatGPT, Google’s AI overviews, and voice assistants increasingly answer real estate questions, the agents who dominate local markets won’t be those chasing social media trends—they’ll be the professionals whose...
