by Marna Friedman | Jul 27, 2026 | Systems
A real estate referral network produces income when it is built on evidence and geography, and problems when it is built on friendship. The agents you send business to should be the ones whose production you have verified, whose process you understand, and whose...
by Marna Friedman | Jul 3, 2026 | Systems
Cold calling expired listings is becoming obsolete for two reasons: the Do Not Call/TCPA framework has made dialing legally risky and increasingly ineffective, and California’s new DROP law — enforced as of August 1, 2026 — is now permanently...
by Marna Friedman | May 23, 2026 | Systems
Real estate agents love a good tool. A new CRM. A new AI platform. A new website. A new automation. A new template. A new system that promises to make business easier. And yes, tech can be incredibly helpful. But here is the problem: too many real estate agents are...
