by Marna Friedman | Jul 27, 2026 | Systems
A real estate referral network produces income when it is built on evidence and geography, and problems when it is built on friendship. The agents you send business to should be the ones whose production you have verified, whose process you understand, and whose...
by Marna Friedman | Jul 3, 2026 | Systems
Cold calling expired listings is becoming obsolete for two reasons: the Do Not Call/TCPA framework has made dialing legally risky and increasingly ineffective, and California’s new DROP law — enforced as of August 1, 2026 — is now permanently...
by Marna Friedman | May 23, 2026 | Systems
Real estate agents love a good tool. A new CRM. A new AI platform. A new website. A new automation. A new template. A new system that promises to make business easier. And yes, tech can be incredibly helpful. But here is the problem: too many real estate agents are...
by Marna Friedman | Mar 25, 2026 | Systems
Let me address the thing you’re probably thinking: “I can barely find time to write one post a week. How am I supposed to publish two or three a day?” Without AI assistance, you cannot do this in one hour a day. One quality post takes most agents 45...
by Marna Friedman | Mar 24, 2026 | Systems
One of the most common things I hear from agents is: “I know I should be doing this. I just don’t know where to start.” That’s exactly what this post is for. No theory, no preamble. Just the ten steps — in order — to get your content strategy...
